DIGITALIZATION of THE human resource MANAGEMENT: RUSSIAN COMPANIES case

 

Alena Fedorova¹*, Anastasia Zarubina², Yulia Pikulina³, Aleksey Moskovskikh⁴, Tatiana Balandina⁵, Tatiana Gafurova⁶

¹Prof. Dr., Ural Federal University, RUSSIAN FEDERATION, a.e.fedorova@urfu.ru

² Ms., Ural Federal University, RUSSIAN FEDERATION, nastyaa412@gmail.com

³ Ms., Ural Federal University, RUSSIAN FEDERATION, juju.pikulina@gmail.com

⁴ Mr., Ural Federal University, RUSSIAN FEDERATION, moscowtiger66@gmail.com

⁵ Ms., Ural Federal University, RUSSIAN FEDERATION, t.j.balandina@urfu.ru

⁵ Ms., Ural Federal University, RUSSIAN FEDERATION, t.r.gafurova@urfu.ru

*Corresponding author

 

Abstract

Due to digitalization, human resource management processes are becoming automated, transparent, centralized and efficient. Digitalization, automation, robotisation have a significant impact on the transformation of the labour market. New technologies are changing the usual functionality of workers in different professional fields. Digital tools are embedded in business processes, including human resource management processes. The article presents a review of a number of authors’ studies aimed at investigating the influence of practices of digital technologies introduction into personnel work in Russian organizations of various industries and forms of ownership. Data collection was carried out with using primary and secondary sources of information. Empirical data was obtained with using various tools of the respondents’ surveys and interviews. The respondents’ sample was formed depending on the purpose of a particular study. Students, working and not working citizens of different age categories were involved as the respondents. Summarizing and analysing the research results provides a picture of ​​certain aspects of the digitalization process in the field of human resource management in Russian companies. All the presented in the paper studies were conducted in 2018 and cover such processes of working with personnel as the development of the HR-brand company, sales managers recruiting, and computerization of the labour functions of employees. The authors pay special attention to the impact of the digital technologies introduction within the companies' activities on the people behaviour of in the labour market, as well as in the workplace, how the content of employees' work, their motivation and labour processes efficiency changes.

Keywords: Human resource management, digital technologies, labour digitalization, HR-brand, digital recruiting.