DELIVERY CHACHA: CALL MILAO, SAB KUCH MANGWAO

Mohammad Ekhlaque Ahmed¹, Marium Mateen Khan²* & Khizer Nawaz^3
1Associate Professor, Marketing Department, Institute of Business Management, Karachi, Pakistan, Email: ekhlaque.ahmed@iobm.edu.pk
²Lecturer, Marketing Department, Institute of Business Management, Karachi, Pakistan, Email: marium.mateen@iobm.edu.pk
³MBA Student, Institute of Business Management, Karachi, Pakistan, Email: std_13429@iobm.edu.pk
*Corresponding Author

Abstract

This paper is based on a case study of an entrepreneurial venture started with the name of Delivery ChaCha. The case study explores the courier service industry of Pakistan, its dynamics and the changing trends with relevance to value innovation.

The case is based on the entrepreneurial venture of an MBA student named Nashit Iqbal from a business school in Pakistan, who started Delivery ChaCha with an aim to provide customers with a service that would aid in doing their big or small errands without any hassle in Karachi. It was the first venture to identify the gap existing in the On Demand Industry of Pakistan and captured the market space over the span of time. The progress in the delivery industry has bought numerous untapped opportunities for local startups to grasp upon as the consumers are now more rapidly embracing online platforms for their daily needs. The case highlights the business solutions Delivery ChaCha seeks to provide through optimizing their services further. The sustainable competitive advantage that the venture had over its competitors was changing the dynamics of the conventional methods of delivery and bringing innovative solutions to better cater the instant need of delivering in the quickest possible of time.

The case also seeks to analyze the challenges faced from the existing competitors both local and international such as; TCS, OCS and Leopard Courier which had a foothold in the industry for a longer period of time. The notion of reliability and convenience is of utmost importance and therefore, Delivery ChaCha had left no stone unturned in gaining complete trust from its consumers. The case provides insights on the value innovations platforms that Delivery ChaCha used across the industry with the emerging of new value curves through the ERRC (Eliminate, Reduce, Raise, Create) Model. New adaption to enhance the delivery service industry further is now the main focus of Nashit Iqbal.

Keywords: Delivery service, entrepreneur, entrepreneurial venture, value innovation, ERRC, strategy canvas