ANALYSIS OF THE EFFECTIVENESS OF THE PARTICIPATION OF COMPANIES IN INTERNATIONAL STRATEGIC ALLIANCES

Nataliya Kazakova¹, Olga Shemetkova², Alisa Chemarina³ and Margarita Melnik^4
1Doctor of Economy, professor, head of financial research center, Plekhanov Russian University of Economics, axd_audit@mail.ru
²PhD, assistant professor, head of the Faculty of finance Plekhanov Russian University of Economics, ol-shem@mail.ru
³Master of Economics, Plekhanov Russian University of Economics
 alisa-chemarina@yandex.ru
⁴Doctor of Economy, professor, Department of accounting, analysis and audit, Financial University by the Government of the Russian Federation

Abstract

Strategic alliances in the global economy are seen as one of the fundamental pillars of sustainability business development. The analysis of scientific papers showed the absence of reasonable methods of analysis and assessment of the effectiveness of participation in strategic alliances. The purpose of the study is to develop analytical tools assess the effectiveness of participation in international strategic alliances. The methodological basis of the research served as a scientific, mathematical-statistical, analytical method, systematic approach to assessing the effectiveness of the participation of companies in international strategic alliances.

Scientific results are systematization, analysis and development concepts, objectives and benefits of establishing an international strategic alliance development and testing methodology for identifying synergistic effects of participation in alliances that includes qualitative and quantitative components.

Keywords: strategic alliance, strategy, efficiency.