Content OF CITY PORTALS AS A TOOL FOR INDIRECT EVALUATION OF THE IMPLEMENTATION OF THE STRATEGIC DEVELOPMENT PLAN OF THE TERRITORY BY THE FORCES OF MEDIA-VOLUNTEERS1

Kulminskaia Alina

Assistant professor, Ural federation university, Russia, a.v.kulminskaia@urfu.ru

Abstract

Strategic planning is the basis of modern development of socio-economic systems. The strategic development plan can be attributed to the management decisions of the socio-economic and political spheres. In each plan of strategic development of the territory, there are mechanisms for direct control over the implementation of the plan, but in some cases, there is a need for additional control. To do this, you can use indirect methods, such as an analysis of published management decisions. The strategic development plan is implemented at the level of tactical and operational planning, so all short-term and medium-term decisions should be linked to the strategic goals set out in the strategic plan. Forming the methodology for assessing the implementation of strategic development plans based on the example of Russian cities, we were based on the fact that any management decision should be brought to the knowledge of the management object. At a time when the Internet was not so developed, informing the public about the management decisions taken was done with the help of municipal or regional printed publications. Such a method of communication between the authorities and the population did not presuppose a dialogue; it is exclusively a subject-object form of communication. In today's world, the function of operative reporting of socially significant information is taken over by the city's portals. Such features of modern Internet communication as the ability to form and strengthen the need for new information, as well as the tendency to refrain from anonymity, make city portals a convenient tool for public policy. The authorities can not only inform the population about decisions taken relating to operational planning, but also engage in dialogue with representatives of active groups to improve the planning system at all levels. In the methodology for assessing the effectiveness of the strategic development plan, there are two main methods: content analysis of news on city portals, SWOT-analysis of the territory. The first method is needed to identify the main spheres of decision-making, determine the proportions between the spheres and the main objects to which the decisions are directed. The second method is needed to identify the problem field of the studied territory. At the next stage a general scientific method was used-a comparison: we correlated the result of our research and the priority objectives of strategic planning. Thus, based on empirical data, it was concluded that this methodology provides an opportunity to assess the degree of implementation of the main directions of the development of the municipality. Due to the availability of this method for any person, we believe that it will be of interest to public organizations and media volunteers.

Keywords: Strategic planning, development of socio-economic systems, Internet communication, city portals, media-volunteers.

 

1 The research is supported by the grant of the president of the Russian Federation, project No: MK-5869.2018.6 «Youth Volunteerism in the Russian Region: Development Potential and Management Effectiveness»


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CITATION: Abstracts & Proceedings of SOCIOINT 2018- 5th International Conference on Education, Social Sciences and Humanities, 2-4 July 2018- Dubai, UAE

ISBN: 978-605-82433-3-0