STEREOTYPES OF TRADITIONAL FOLK CONSCIOUSNESS AND ETHNOCULTURAL ARCHETYPAL MECHANISM OF LANGUAGE MODELING OF THE REPRESENTATIONS IN THE WORLD

Lyudmila V. Borisova¹*, Alena M. Ivanova², Elvira V. Chueva^3
1Prof. Dr., Chuvash State University, RUSSIA, ljudmila-borisova@yandex.ru,
²Prof. Dr., Chuvash State University, RUSSIA, amivano@rambler.ru,
³Assoc. Prof., Chuvash State University, RUSSIA, 570065@mail.ru
*Corresponding Author

Abstract

The article proposes a solution to the problem of identifying the national-cultural specifics of world language modeling through a comparative analysis of the vocabulary of two genetically unrelated, typologically different structural languages – Russian and Chuvash. The research is based on an interdisciplinary approach, according to which a linguistic sign is considered in the context of other sign systems, and the results of observations of linguistic phenomena are compared with the information provided by other humanities. As a result of the study, it was revealed that the semantic space of the language is determined by the presence of conceptual structures that perform the function of an ethnocultural identifier in the mechanism of world language categorization. Two terms are proposed for their identification: “stereotypes of traditional folk consciousness” and “ethnocultural archetypal representations” (the first involves the analysis of the phenomenon in synchronism, and the second involves a diachronic approach). They have a dual nature: they function in the form of concepts, being components of an ethnic conceptual picture of the world, and are represented in an ethnic language, being components of a linguistic picture of the world. The stereotypes of traditional folk consciousness are represented in the linguistic picture of the world through the cultural connotation of linguistic signs, are realized through the development of polysemy, trite similes and metaphors, and ethnocultural archetypal representations are depicted through traditional folk symbols, the repositories of which are folklore and mythology. The stereotypes of traditional folk consciousness and ethnocultural archetypal representations represented in the linguistic picture of the world reflect the external activity of a person and their inner world, as well as the person's perception of animate and inanimate nature surrounding him. In the present research, based on new factual material, which has not previously become subjected to close attention of linguists, the peculiarities of stereotypes of traditional folk consciousness and ethnocultural archetypal representations of Russians and Chuvas with the definition of types of relations were revealed: 1) equivalence; 2) intersection; 3) discrepancy; 4) nonequivalence/lacunarity. The research revealed the predominance of the second type of relationship.

Keywords: connotation, cultural code, mentality, representation, stereotypes of traditional popular consciousness, ethnocultural archetypal representations, language modeling of the world.