FEATURES OF THE LOCAL MEDIA IN INFORMATION SPACE IN CHUVASHIA

 

Vasilyeva Lyudmila Alexandrovna¹, Studentsov Oleg Rostislavovich², Khoraskina Galina Vitalievna³, Zaytseva Elena Lvovna⁴

¹Professor of Journalism Department, PhD in Linguistics, Chuvash State University named after I. N. Ulyanov, RUSSIA

² Professor of Journalism Department, PhD in Linguistics, Chuvash State University named after I. N. Ulyanov, RUSSIA

³Professor of Journalism Department, PhD in Linguistics, Chuvash State University named after I. N. Ulyanov, RUSSIA

⁴Professor of Roman-German Phylology Department, PhD in Linguistics, Chuvash State University named after I. N. Ulyanov, RUSSIA, 917elena@mail.ru

 

 

Abstract

The article deals with the peculiarities of functioning of the local (regional) press of Chuvashia, its typological, genre, and thematic features, and pays attention to the current state and prospects of development of regional newspapers of the Chuvash Republic in the conditions of global digitalization. The authors present their take on the functioning of regional newspapers in the Republic of Chuvashia, where the Russians, Tatars, Mari, Mordva and other peoples live in a friendly family. The authors consider he abandon of the printed media and the passing of the reader to the Internet field. Chuvashia being mostly agricultural region, with most part of active population working outside the republic, the prospect of its local media is not bright without state support. At the same time the regional newspaper is very popular in the rural regions and not a single regional newspaper was closed for the whole post-Soviet period in Chuvashia. The main character of the publications is an ordinary resident with some success in his business, who has lived a full, interesting life, a teacher, a doctor, a farmer. The local newspaper cares about everything that happens in their small homeland. All regional newspapers have their accounts in social networks; journalists promote their newspapers for attracting a wide audience. Digitalization makes the journalists improve their skills and use personal smartphones in the production of multimedia materials and be more creative. Despite the difficulties the regional newspaper remains the most popular and convenient information resource, sometimes the only one for subscribers with a low level of well-being, culture, spiritual needs.

Keywords: local media, regional newspaper, tabloid publication, media convergence, press hybridization, network publication, media space.