CULTURAL IDENTITY IN THE AGE OF GLOBALIZATION: CHALLENGES FOR OPENNESS AND HOPES FOR GLOBAL IDENTITY

Layachi Zemmouri¹*, Mounira Amiar^2
1Mr, University of 8 Mai 1945- Guelma, ALGERIA, zemmourilayachi@yahoo.fr
²Ms, University of 8 Mai 1945- Guelma, ALGERIA, miira7@yahoo.com
*Corresponding Author

Abstract

The cultural identity has undergone a transformation throughout time, in which it moved from hybridity to purity in order to satisfy the political powers and their interests that seek to spread influence over the world, considering the division that would preserve its existence. Cultural differences can determine the status of the ego versus the Other, because the existence of the Other is necessary to know oneself. However, this purgatory quickly lost its effect, especially after the emergence of the so-called liberation movements against colonialism and the latter's cultural influence on minds and souls of colonized peoples. Western globalization also played a major role in the transition to cultural hybrid which has become a lone bet against all fissures of cultural relations driven by race, language and religion. Globalization reduced the possibility of a pure culture of a society to be affected by other cultures, as globalization has broken all barriers that preserve cultural privacy and thus became an area where all cultures meet. The universal openness of cultures, created by globalization, led contemporary man to reconsider many issues related to culture, especially the question of privacy of culture, which is perceived as inherited. Openness to the Other has contributed to the creation of a diverse cultural space. It rejects intolerance and cultural bias of a particular culture because such elements stand as barriers. Openness can only be achieved if there is a desire to widely accept the Other who is religiously, linguistically and culturally different. Difference must be recognized as an inevitable imperative and a reason for tolerance and coexistence. Therefore, how can we explain the cultural privacy that contributed to the identity of people? Is it possible for a cultural hybrid to establish another form of identity that transforms into a cosmopolitan culture characterized by cultural diversity ?

Keywords: identity, culture, privacy, hybrid, universality .