STRUCTUAL AND CONTENT ASPECTS OF CORPORATE PUBLICATIONS

 

¹Grigory V. Vakku, ²Anna V. Sasim, ³Svetlana E. Stepanova, ⁴Irina V. Zhidova,  ⁵Marina I. Vakku

¹Moscow state University of  Humanitie, Russia, vakku2006@rambler.ru; ORCID 0000-0001-7676-8962; SPIN-код: 3886-4740; AuthorID: 284494.

 ² FGBVOU VO "Academy of civil protection EMERCOM of Russia"; SPIN-код: 4082-4599, AuthorID: 703082; anna-sasim@mail.ru

³Chuvash state pedagogical University I. Y. Yakovleva, Russia; SPIN-код: 9615-5690, AuthorID: 443187; clers@mail.ru.

⁴2nd year master's degree in Multimedia journalism at Moscow state University of Humanitie, Russia; izhidova_54@mail.ru.

⁵ teacher MBOU «Gymnasium №1» Cheboksary, Russia, vakkmar@mail.ru

 

Abstract

In this article, the authors defined the concept of a corporate publication and presented the structurally meaningful features of corporate publications as a dynamic system with many components, as a general idea of the publication, as being a single indivisible emergent organism.

Keywords: corporate publications, corporate communications, corporate website, enterprise, public relations.