THE PROBLEMS OF LANGUAGE IN THE CONTEXT OF GLOBALIZATION

Elena Slepneva¹, Venera Bogdanova²

¹PHD, Kazan National Research Technological University, Russian Federation, elenaslep@mail.ru
²PHD, Kazan National Research Technological University, Russian Federation,
bogdanovavi@mail.ru

Abstract

Globalization is an objective process, one which produces a major impact on the practice of global information exchange. The way in which language functions and transforms in the context of globalization is one of the most pressing challenges associated with the social development and increasing interdependence of countries and peoples in our world today. The language of a people represents the most vital component of its national culture which takes shape as the ethnic group emerges; this process being a prerequisite and condition for its existence. Therefore, problems related to ethnic identity and opposition to increasing globalization cannot be solved without language, the leading instrument of cultural expression, taken into account.

Keywords: globalization, language, ethnic identity, interdependence, transformation, national culture.