THE MODERN TOOLS OF ADVANCE OF CONTENT IN DIGITAL INFORMATION SPACE

Nadezhda Skripnikova¹, Svetlana Melikyan², Elena Shusharina³

¹Doctor of Philology Sciences, Professor, Head of Public Relations Department, Voronezh State Technical University, 20 years of October Street, 84, Voronezh, Russia, E-mail: nnsinn@mail.ru
²Candidate of Philology Sciences, Associate Professor, Voronezh State Technical University, 20 years of October Street, 84, Voronezh, Russia, E-mail: smel_@mail.ru
³Candidate of Pedagogical Sciences, Associate Professor, Voronezh State Technical University, 20 years of October Street, 84, Voronezh, Russia, E-mail: swan261@yandex.ru

Abstract

In article issues of advance of content in digital information space are discussed. At the present stage of development of society, the increasing role in communication processes is played by mobile communication facilities and the Internet; all is more actively used a concept of “mass medium" as in the modern media sphere the accent is put not so much on informing, how many on exercise of communication and, first of all, on the global Internet. Traditional media give way to new formats of communication: blogs, social networks, mobile applications and services, etc. which impart to users of an innovation in practice of consumption.

Keywords: mass media, information technologies, social networks, publics