MANIPULATIVE DISCOURSE: PRINCIPLES OF ORGANIZATION AND FUNCTIONING

Mikhail Chernikov¹, Larisa Perevozchikova², Evgenia Avdeenko³

¹Doctor of Philosophy, Professor, Voronezh State Technical University, 20 years of October street, 84, Voronezh, Russia, E-mail: mv.chernikov@gmail.com
2Doctor of Philosophy, Professor, Voronezh State Technical University, 20 years of October street, 84, Voronezh, Russia, E-mail: perevozch@vgasu.vrn.ru
³PhD in Philosophy, Senior Lecturer, Voronezh State Technical University, 20 years of October street, 84, Voronezh, Russia, E-mail: jjaane@yandex.ru

Abstract

The subject of this article is the principles of the organization and functioning of manipulative discourse - that is, a specially constructed discourse that is capable of providing a secretive, not detectable at the level of conscious reflection, affective effect on the consumer of this discourse, capable of carrying out a kind of discourse indoctrination of the manipulative plan.

The psychodynamic and cognitive foundations of building a manipulative discourse are analyzed, the sociocultural conditions that provide the possibility of implementing a manipulative discourse strategy are analyzed, and techniques used by producers of a manipulative plan discourse are identified and discussed.

Keywords: discourse, manipulative discourse, indoctrination through discourse, cognitive-psychological foundations of manipulative discourse, sociocultural foundations of manipulative discourse.