MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT

(ON THE EXAMPLE OF ALLTREM LLC)

 

 

¹Grigory V. Vakku, ²Tatyana B. Ulyanova, ³Marina I. Vakku

¹ Moscow state University of  Humanitie, Russia vakku2006@rambler.ru; ORCID 0000-0001-7676-8962; SPIN-код: 3886-4740; AuthorID: 284494.

² FGBVOU VO "Academy of civil protection EMERCOM of Russia", solnze1974@mail.ru.

 ³ teacher MBOU «Gymnasium №1» Cheboksary, Russia, vakkmar@mail.ru.

 

 

Abstract

In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC.

Keywords: marketing, advertising, marketing analysis, Allterm LCC, strategic decision.