ENTREPRENEURS IN CREATIVE INDUSTRIES: the RECONCILIATION of ARTISTIC AND COMMERCIAL LOGIC
Ksenija Vukovic1, Ivana Fojs2 and Kristina Detelj3
1PhD, associate professor, Faculty of Organization and Informatics, University of Zagreb,
Croatia, ksenija.vukovic@foi.hr,
2MA Econ., teaching assistant, Faculty of Organization and Informatics, University of Zagreb, Croatia, ivfojs@foi.hr
3PhD, assistant professor, Faculty of Organization and Informatics, University of Zagreb, Croatia, kristina.detelj@foi.hr
Abstract
In this paper we take Bourdieu's approach of field and habitus in the analysis of entrepreneurship in creative industries in Croatia. The aim of this paper is to identify the main fields in which entrepreneurs play their business game. In the real world of the individual there are many fields, some of which are better marked than others, and all fields are in a hierarchical relationship. For example, according to Bourdieu, the business field tends to be more powerful than the field of art. We also want to examine what kind of habitus is needed for a successful business. We use an interpretative paradigm based on the phenomenological approach in collecting and analyzing empirical material. Through the interpretative phenomenological analysis, it is possible to explore in detail how participants construct meanings, and how they shape their personal and social world. In this way, we gain insight into the special experiences, events and conditions of the actors of a particular interaction context. In-depth semi-structured interviews were conducted on a sample of ten entrepreneurs in the Northwest Croatia. Using the coding techniques in the analysis of empirical material, we identified four main fields in which entrepreneurs in creative industries play: entrepreneurial field, field of art, business field, and field of education. From a spatial perspective, it is possible to identify the local field as most important for entrepreneurs. The habitus that enables a successful game in the field of business is one that successfully balances between the artistic and commercial approach.
Keywords: creative industries, entrepreneur, field, habitus, qualitative approach
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