EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING PERFORMANCE: CASE OF SELECTED PRIVATE HIGHER INSTITUTIONS IN OGUN STATE, NIGERIA
Ogheneovie Michael Ezebor1*, Mercy Ejovwokeoghene Ogbari2, Chinonye Love Moses3,Gberevbie Marvellous Aghogho Chidinma4, Irawor Eseoghene Josephine5, Umeh Chisom Kelvin6
1Mr, Covenant University, Nigeria, email@example.com
2Dr, Covenant University, Nigeria, firstname.lastname@example.org
3Prof. Dr., Covenant University, Nigeria, email@example.com
4Dr, Covenant University, Nigeria, firstname.lastname@example.org
5Ms, Covenant University, Nigeria, email@example.com
6Mr, Covenant University, Nigeria, Kelvin1umeh@gmail.com
This research is aimed at measuring effective communication as a strategy for enhancing performance in Covenant university, Bells university and Crawford university. The data required for this study was gathered through the instruments of questionnaire. Two hundred and ninety-nine copies of the questionnaire were administered to the academic and non-academic staff. The research hypotheses were tested with regression analysis through the help of S.P.S.S. The result showed there is no significant relationship between willingness to communicate and financial performance, self-perceived communication competence has an effect on innovative performance, there is a relationship between communication apprehension and product performance and there is an existing effect between channel of communication and the market performance. In recommendation; The management of the institutions must recognize the importance of communication, make an effort to take advantage of modern technology advances to help make the communication process faster.
Keywords: Willingness to communicate, Channel of communication, Communication apprehension, self-perceived communication competence, performance, Nigeria.
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